Sauces and Seasonings - China - December 2014
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“The retail market of sauces and seasonings in China enjoyed double-digit growth over 2009-14, which surpassed the growth rate of the total retail food sector (7.4%, according to NBS, exclude drinks and tobacco). This indicates a raising status of sauces and seasonings among the food sector. The increasing disposable income of Chinese consumers fuels the upgrade to higher-end products, while more cooking at home propels the volume consumption of sauces and seasonings in the retail sector.
Premiumisation and more refined segmentation are the two most outstanding trends in this market. In terms of innovation, more companies are using organic ingredients or applying advanced manufacturing process.
Consumers are also showing an interest in both foreign sauces and specialised sauces, such as those made specifically to pair with certain ingredients. Companies that are early movers in these segments have the potential to benefit from stronger growth.”
– Linda Li, Senior Research Analyst
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