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S.A.V.E Tourism (Scientific, Academic, Volunteer, Educational) Market Report (Updated 2019) |

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the S.A.V.E Tourism (Scientific, Academic, Volunteer, Educational) market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report looks at the following areas:

  • What is SAVE tourism and what is the difference between the four market profiles?
  • How does SAVE tourism fit within the global tourism industry?
  • Which are the main SAVE segments and who are the tourists?
  • Where do SAVE tourists travel to and who are the operators in the market?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

SAVE travel is a substantial travel niche comprised of the four market profiles of scientific, academic, volunteer and educational tourism, practised by a broad range of tourists who travel for different reasons, predominantly leisure and education but also business, taking part in a multitude of activities. As the desire for ‘meaningful experiences’ while travelling continues to gather pace, it is clear that SAVE tourism is becoming increasingly mainstream in a competitive marketplace. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Introduction

    • Data Sources

      • Market Drivers

        • Population
            • Figure 1: South Africa’s mid-year population, 1950-2045
            • Figure 2: Mid-year population trends, 2015 & 2045
          • Economy
              • Figure 3: South Africa – selected economic statistics, 2011-18
            • Exchange rates
              • Figure 4: Selected exchange rates against the South African Rand, 2013-18
            • Tourism balance
              • Figure 5: South Africa’s tourism balance 2013-17
            • Visas
            • Outbound Tourism

              • Arrivals
                  • Figure 6: South Africa outbound, 2014-18
                • Destinations
                  • Africa
                    • Lesotho
                      • Mozambique
                        • Swaziland (Eswatini)
                          • Zimbabwe
                            • Botswana
                              • Namibia
                                • Zambia
                                  • Mauritius
                                    • Other southern Africa
                                      • Other East Africa
                                        • Other North Africa
                                          • Other West Africa
                                            • Figure 7: South Africa’s outbound travel to leading African destinations, 2013-17
                                          • US
                                            • Canada
                                              • Brazil
                                                • Figure 8: South Africa outbound to the Americas, 2013-17
                                              • Asia
                                                • Thailand
                                                  • China
                                                    • Hong Kong
                                                      • India
                                                        • Australia
                                                          • Indonesia
                                                            • Other
                                                              • Figure 9: South Africa outbound to Asian destinations, 2013-17
                                                            • Europe & Middle East
                                                              • UK
                                                                • Italy
                                                                  • Germany
                                                                    • Other
                                                                      • Middle East
                                                                        • Figure 10: South Africa outbound to Europe, 2013-17
                                                                    • Market Characteristics

                                                                      • Pre-booking behaviour and booking methods
                                                                        • Figure 11: Information sources used by South Africans to learn about Lesotho, 2017
                                                                      • Internet trends
                                                                        • Demographics
                                                                          • Figure 12: Demographic profile of South African visitors in Lesotho, 2017
                                                                        • Purpose of visit
                                                                          • Figure 13: South African travel to the UK by purpose of visit, 2017
                                                                        • Expenditure
                                                                          • Length of stay
                                                                            • Seasonality
                                                                              • Figure 14: South Africa outbound by month, 2017 & 2018
                                                                          • Transport

                                                                              • Figure 15: South African departures by mode of transport & month of travel, 2018
                                                                            • Air
                                                                              • Airport developments
                                                                                  • Figure 16: South African airport statistics, 2018
                                                                                • Leading airlines
                                                                                  • LCCs
                                                                                    • Road
                                                                                      • Rail
                                                                                        • Sea
                                                                                        • Accommodation

                                                                                            • Figure 17: Accommodation used by South Africans when visiting the UK, 2016
                                                                                            • Figure 18: Overnight visitors in Lesotho by accommodation type, 2017
                                                                                        • Tour Operators and Travel Agencies

                                                                                            • Flight Centre Travel Group (FCTG)
                                                                                              • Tourvest Travel Services
                                                                                                • BidTravel (Bidvest Group Ltd)
                                                                                                  • Sure Travel
                                                                                                    • XL Travel
                                                                                                      • eTravel
                                                                                                        • Other
                                                                                                          • OTAs
                                                                                                                  • Comair Travel (Kulula)
                                                                                                                    • Other e-commerce
                                                                                                                    • What Next?