Savings - Ireland - February 2012
US $1,429.41 (Excl.Tax)Excl. Tax Buy Now
Since Mintel last examined the savings market in Ireland (March 2010), the challenges facing both consumers and providers have increased. Disposable incomes have fallen significantly, making it more difficult for consumers to save on a regular basis. Many consumers have been forced to dip into existing savings to cover shortfalls in income. Although institutions are under intense pressure to attract retail deposits, low base rates make it difficult to offer a truly appealing return to consumers. For NI consumers, there is the additional factor of high inflation, which makes it extremely difficult for NI consumers to get any real return on savings. The one positive from the current economic climate is that the extremely low level of consumer confidence and general anxiety as to what the future holds – among both NI and RoI consumers – has strengthened consumer commitment towards precautionary saving. This report examines the current state of the savings market in Ireland and assesses the likely direction of the financial savings industry in the years to come.
Some questions answered in the report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.