Savory and Sweet Spreads - US - September 2010
The $6.5 billion market for sweet and savory spreads faces significant limitations due to its near saturation, as over 90% of households use peanut butter or jam/jelly/preserves and over 80% use butter. Mintel’s report both analyzes these challenges and identifies opportunities for growth. Report insights include:
- Why organics are not growing sales as fast as non-organics in natural food channels
- How acquisitions of natural and organic food companies can create opportunities but also backlash
- Why FDMx sales of butter are declining, even as reported use among survey respondents grows
- The degree of brand loyalty among peanut butter consumers in times of economic recession
- How the bad economy is driving household sizes up, as well as likely consumption of sweet and savory spreads
- How savory spreads usage patterns with blacks vary from other racial ethnic groups, while Hispanics and Asians usage of sweet spreads is different from other groups
- Why trends in household usage shows increases in butter, while margarine usage has declined
- How younger adults perceive the healthfulness of butter and margarine and why increased education about usage is necessary
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