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Scandinavia Outbound - February 2019

“Scandinavia’s outbound travel market has made mixed progress in recent years, reflecting its mature status. Sweden is the largest market in terms of outbound trips, although only slightly ahead of Norway and Denmark. Outbound travel is common and affordable among Scandinavians, but fluctuations in economic performance can impact demand.”
- Jessica Kelly, Senior Tourism Analyst

This Report looks at the following areas:

  • What are the most popular destinations visited by Scandinavians?
  • What factors are driving momentum in the Scandinavian outbound market?
  • What is the demographic profile of travellers in each Scandinavian market?
  • How does the outbound market differ in Denmark, Sweden and Norway?
  • What role do different modes of transport play in the Scandinavian outbound market?

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Table of contents

  1. Introduction

    • Data Sources

      • Overview

          • Figure 1: Scandinavian outbound travel, 2013-17
      • Denmark

        • Market drivers
          • Population
            • Figure 2: Denmark’s mid-year population, 1950-2050
            • Figure 3: Demographic breakdown of Danish population, 1998, 2008 & 2018
          • Economy
            • Figure 4: Denmark’s GDP, 2012-17
          • Exchange rates
            • Figure 5: Selected exchange rates against the Danish Krone, 2012-17
          • Tourism balance
            • Figure 6: Denmark’s tourism balance, 2012-17
          • Outbound tourism
            • Arrivals
              • Figure 7: Denmark outbound travel, 2012-16
            • Destinations
              • Italy
                • Spain
                  • Germany
                    • Greece
                      • Austria
                        • Other
                          • Figure 8: Denmark outbound travel to leading European countries, 2016-17
                        • Market characteristics
                          • Pre-booking behaviour and booking methods
                            • Demographics
                              • Figure 9: Danish outbound travellers by age, 2016 & 2017
                            • Purpose of visit
                              • Figure 10: Danish holidays abroad by purpose of travel, 2017
                            • Expenditure
                              • Length of stay
                                • Figure 11: Denmark outbound trips by length of stay, 2015-16*
                              • Seasonality
                                • Figure 12: Sweden outbound trips by month of travel, 2016*
                              • Transport
                                • Figure 13: Danish outbound trips by mode of transport, 2014-16*
                              • Air
                                • Road/rail
                                  • Sea
                                    • Accommodation
                                      • Figure 14: Danish holiday accommodation choices when abroad, 2017
                                    • Tour operators and travel agencies
                                    • Norway

                                      • Market drivers
                                        • Population
                                          • Figure 15: Norway’s mid-year population, 1950-2050
                                          • Figure 16: Demographic breakdown of the Norwegian population, 1998, 2008 & 2018
                                        • Economy
                                            • Figure 17: Norway’s economic performance, 2012-17
                                          • Exchange rates
                                            • Figure 18: Selected exchange rates against the Norwegian Krone, 2012-17
                                          • Tourism balance
                                            • Figure 19: Norwegian tourism balance, 2013-17
                                          • Outbound tourism
                                            • Arrivals
                                                • Figure 20: Norway’s outbound travel, 2012-17
                                              • Destinations
                                                • Sweden
                                                  • Spain
                                                    • Denmark
                                                      • UK
                                                        • Germany
                                                          • Other
                                                            • Figure 21: Norwegian outbound travel to leading European destinations, 2014-17
                                                          • Long-haul destinations
                                                            • Market characteristics
                                                              • Pre-booking behaviour and booking methods
                                                                • Demographics
                                                                  • Figure 22: Demographic profile of Norwegian outbound travellers, 2016 & 2017
                                                                • Purpose of visit
                                                                  • Figure 23: Norway outbound by purpose of trip, 2016 & 2017
                                                                  • Figure 24: Norway outbound trips by type of trip, 2016 & 2017
                                                                • Expenditure
                                                                  • Figure 25: Outbound expenditure data, 2012-17
                                                                • Length of stay
                                                                  • Figure 26: Norwegian outbound trips by length of stay, 2016-17
                                                                • Seasonality
                                                                  • Figure 27: Norwegian travel by month, 2016-17
                                                                • Transport
                                                                  • Figure 28: Norway outbound trips by mode of transport, 2015-17
                                                                • Air
                                                                  • Road
                                                                    • Rail
                                                                      • Sea
                                                                        • Accommodation
                                                                          • Figure 29: Outbound trips by type of accommodation, 2016 & 2017
                                                                        • Tour operators and travel agencies
                                                                        • Sweden

                                                                          • Market drivers
                                                                            • Population
                                                                                • Figure 30: Sweden’s mid-year population, 1950-2050
                                                                                • Figure 31: Demographic profile of the Swedish population, 1998, 2008 & 2018
                                                                              • Economy
                                                                                  • Figure 32: Sweden’s GDP, 2012-17
                                                                                • Exchange rates
                                                                                  • Figure 33: Selected exchange rates against the Swedish Krona, 2012-17
                                                                                • Tourism balance
                                                                                  • Figure 34: Sweden’s tourism balance, 2014-17
                                                                                • Outbound tourism
                                                                                  • Arrivals
                                                                                    • Figure 35: Outbound trips by Swedish tourists, 2014-16*
                                                                                  • Destinations
                                                                                    • Spain
                                                                                      • Greece
                                                                                        • Germany
                                                                                          • Croatia
                                                                                            • Norway
                                                                                              • Denmark
                                                                                                • Figure 36: Swedish outbound travel to leading European destinations, 2016-17
                                                                                              • Other regions
                                                                                                • Market characteristics
                                                                                                  • Pre-booking behaviour and booking methods
                                                                                                    • Figure 37: Swedish outbound trips by type of organisation, 2017
                                                                                                  • Demographics
                                                                                                    • Figure 38: Demographic profile of Swedish outbound travellers, 2015 & 2016*
                                                                                                  • Purpose of visit
                                                                                                    • Figure 39: Swedish outbound trips by type, 2016*
                                                                                                  • Expenditure
                                                                                                    • Length of stay
                                                                                                      • Figure 40: Sweden outbound trips by length of stay, 2015-16
                                                                                                    • Seasonality
                                                                                                      • Figure 41: Sweden outbound trips by month of travel, 2016
                                                                                                    • Transport
                                                                                                      • Figure 42: Sweden outbound trips by mode of transport, 2014-16
                                                                                                    • Air
                                                                                                      • Road
                                                                                                        • Rail
                                                                                                          • Sea
                                                                                                            • Accommodation
                                                                                                              • Tour operators and travel agencies
                                                                                                              • What Next?

                                                                                                                Scandinavia Outbound - February 2019

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