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Scandinavia Outbound Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Scandinavia Outbound market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • What are the most popular destinations visited by Scandinavians?
  • What factors are driving momentum in the Scandinavian outbound market?
  • What is the demographic profile of travellers in each Scandinavian market?
  • How does the outbound market differ in Denmark, Sweden and Norway?
  • What role do different modes of transport play in the Scandinavian outbound market?

Expert analysis from a specialist in the field

Written by Jessica Kelly, a leading analyst in the Tourism sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Scandinavia’s outbound travel market has made mixed progress in recent years, reflecting its mature status. Sweden is the largest market in terms of outbound trips, although only slightly ahead of Norway and Denmark. Outbound travel is common and affordable among Scandinavians, but fluctuations in economic performance can impact demand. Jessica Kelly
Senior Tourism Analyst

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Table of contents

  1. Introduction

    • Data Sources

      • Overview of European Tourism

          • Figure 1: Top 10 most popular destinations in 2017, showing international arrivals & comparing rankings in 2016
        • International and domestic tourism continue to grow
          • Selected countries
            • Figure 2: International tourist arrivals & domestic trips, 2012-16 & 2010-17
        • History of the Omnibus

            • Buses – An integral part of the tourism industry
              • Intercity and long-distance buses
              • Snapshot of Selected Countries

                  • Figure 3: Overview of selected countries showing size of population, land area, number of border countries & capital city, 2018
                • Economic overview
                  • Figure 4: Economic overview of selected countries, 2017
                • Denmark
                  • France
                    • Germany
                      • Italy
                        • Spain
                        • Land Transport – Distance Makes a Difference

                            • Figure 5: Number of buses in selected countries of the EU-28, 2012 & 2016
                            • Figure 6: Passenger land transport by mode of travel in selected countries, expressed as a percentage, 2015
                          • Intercity coaches vs trains
                            • In praise of buses
                            • Who Travels by Bus?

                                • Figure 7: A comparison of the cost & travel times by mode of transport for three randomly selected city pairs, 2018
                              • Students and young people love intercity buses too
                                • Asylum seekers and migrants
                                  • Migrants augment the workforce
                                    • A ‘greying’ population
                                      • Figure 8: Demographics of selected countries, showing the ageing of the population, 2015, 2030 & 2050
                                      • Figure 9: Median age in selected countries, 2015, 2030 & 2050
                                    • Why is Europe ageing?
                                      • Economic challenges of an ageing population
                                        • The upside
                                          • The ‘grandparent boom’
                                          • Europe’s Road Networks

                                            • Trans-European Transport Networks (TEN-T)
                                              • Integrating the highways
                                                • Ongoing challenges
                                                  • Road networks in selected countries
                                                    • Figure 10: Length of road networks in selected countries, 2007-17
                                                • Safety Issues

                                                  • Road accidents
                                                    • Traffic congestion
                                                      • Figure 11: Hours spent in traffic jams (annually) & road fatalities – Selected countries, 2015-16*
                                                  • Bus and Coach Manufacturing

                                                    • A global industry
                                                      • Europe’s bus and coach manufacturers
                                                        • MAN Truck & Bus AG
                                                          • Evobus-Mercedes (DE)
                                                          • Buses and the Environment

                                                              • The Paris Agreement
                                                                • Bus manufacturers are paying attention
                                                                  • The EC promotes clean air and sustainability
                                                                    • The switch to alternative fuels
                                                                      • Denmark
                                                                        • France
                                                                          • Germany
                                                                            • Italy
                                                                              • Spain
                                                                                • The pros and cons of green energy for buses and coaches
                                                                                  • Alternative fuels
                                                                                    • The ‘gases’
                                                                                      • Hydrogen
                                                                                        • Biodiesel
                                                                                          • Electricity
                                                                                            • Hybrid buses
                                                                                              • The European Alternative Fuels Observatory (EAFO)
                                                                                                • Automated buses vs autonomous vehicles
                                                                                                  • Is the public ready for driverless buses?
                                                                                                    • What are automated buses?
                                                                                                    • Intercity Bus Companies

                                                                                                      • The deregulation of the market
                                                                                                        • Denmark
                                                                                                          • France
                                                                                                            • Germany
                                                                                                              • The phenomenon of FlixBus
                                                                                                                • Spain
                                                                                                                  • Italy
                                                                                                                  • Interactive Websites and Bus Passes

                                                                                                                    • Booking a bus is easy
                                                                                                                      • Bus passes offer a good deal
                                                                                                                        • InterFlix
                                                                                                                          • Eurolines Pass
                                                                                                                            • Busabout
                                                                                                                            • Auto Shows and Trade Fairs

                                                                                                                              • What Next?