Scooters and Mopeds - US - December 2012
“The scooter and moped market has benefited from the increase in gas prices since the start of the recession in 2008. This may not be enough to expand this market in the U.S. significantly, but has generated interest among consumers who had previously never considered them or just seen them as a recreational or lifestyle vehicle.”
- Bill Patterson, Senior Market Analyst
Some questions answered in this report include:
- Can the U.S. market emulate those countries with ingrained scooter/moped culture?
- Is marketing scooters/mopeds as lifestyle accessories a mistake? How the "new normal" of rising fuel prices creates a new potential consumer base
- How does the "new normal" or rising fuel prices create a new potential consumer base.
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