Seasonal Shopping (Autumn/Winter) - UK - April 2016
“The value of autumn events rose by an estimated 5.8% in 2015, driven by increased spend on Halloween among young families and Millennials, and continued high purchasing levels for back-to-school. Overshadowed by these events and the Christmas build-up, the retail boost from Bonfire Night is relatively small. The supermarkets dominate these events, yet competition is mounting from the discounters and pureplays.”
– Alice Goody, Retail Analyst
This report answers the following questions:
- What are the prospects for the back-to-school market?
- What is driving growth in the Halloween market?
- How have the supermarkets fared? What are the opportunities and challenges facing them?
Back-to-school is the second largest seasonal event behind Christmas; most of parents make a purchase for their child in time for the school term. The market remains highly price-sensitive, yet a willingness to trade up suggests potential for future growth. The retail boost from Bonfire Night is relatively small, overshadowed by Halloween and the pre-Christmas build-up. Millennials have emerged as a key consumer group driving spend on Halloween.
This Report focuses on the key seasonal events in the autumn – back-to-school, Halloween and Bonfire Night.
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