Seasonal Shopping (Autumn/Winter) - UK - April 2019
Covered in this report
This report focuses on four of the major annual retail events that fall in the Autumn/Winter months: Back-to-School, Halloween, Bonfire Night and Valentine’s Day.
Although we discuss Black Friday and Christmas in some sections to give context to the wider seasonal shopping market, these two events are not included in the scope of this Report, and are therefore excluded from the market size and consumer research. More detailed research on Black Friday and Christmas can be found in Mintel’s Christmas Gift Buying – UK, February 2019 Report.
The market size for this report covers the four major annual retail events that fall in the Autumn/Winter months (excluding Black Friday and Christmas): Back-to-School, Halloween, Bonfire Night and Valentine’s Day.
All market sizes exclude spending on leisure activities, but estimates for this kind of spending have also been made wherever appropriate to give more context to the wider market and changes in consumer behaviour.
“The recent performance of seasonal retail sales illustrates how susceptible these events are to macroeconomic changes. Following strong growth in consumer spending throughout 2018, with Valentine’s Day, Halloween and Bonfire Night all witnessing a significant uplift in consumer expenditure last year, the outlook appears to be more challenging. Consumers cut back Valentine’s Day spending in 2019, likely due in part to the ongoing political uncertainty in the UK, and there is a possibility that this trend could well continue throughout 2019, which will make the seasonal retail market highly competitive going forward.”
– Samantha Dover, Senior Retail Analyst
This report looks at the following areas:
- Sustainability comes to the forefront
- Value for money becomes a priority
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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