Seasonal Shopping (Spring/Summer) - UK - October 2019
“Despite tough comparative figures, consumer spending on the spring/summer events continued to increase in 2019 driven largely by gift purchases for Easter, Mother’s and Father’s Day. The need for more personalised gifts continues to drive the gifting market for the spring/summer events and together with the rising popularity of leisure activities retailers have ample opportunities to diversify gift offerings and focus on in-store experiences that bring families together.”
- Emily Viberg, Retail Analyst
This report will look at the following areas:
- How could retailers move away from gendered marketing for Mother’s Day and Father’s Day gifts?
- How could retailers capture last minute gift purchases for Mother’s Day and Father’s Day?
- How can retailers increase in-store spending during spring/summer events?
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