Seasonal Vacation Trends - US - June 2014
“The explosive growth of peer-to-peer sites for renting or sharing homes, cars, and even meals has shaken up the hospitality industry, as hoteliers look over their shoulder at services such as Airbnb, HomeAway, HomeExchange, and Couchsurfing. While peer-to-peer services will continue to play a role in dampening prices at the lower end of the hotel market, they are unlikely to gain substantial share of the total accommodation market. The sharing economy will help to meet growing demand for authentic and local seasonal vacation experiences, potentially benefiting the vacation market as a whole.”
– Fiona O’Donnell, Category Manager – Multicultural, Lifestyles, Travel and Leisure
This report answers the following questions:
- Will the growth of the sharing economy transform the vacation market?
- Is the middle-class squeeze hurting travel providers?
- Do vacationers really want time to unplug?
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