Seasonings - UK - August 2009
Since 2007, value sales of seasonings have grown by 9.5%, to reach an estimated £203 million, however, with the effects of inflation removed, value sales actually fell 1.5% in real terms.
The launch of blends of seasonings and mixes has made it easier for consumers to replicate different cuisines, and these have added to growth in the herbs, spices and seasonings market.
Consumers have a greater motivation to cook more meals from scratch as they are faced with higher food costs as well as a renewed focus on the need to lead a healthy diet.
Consumers’ travel experiences are broadening their tastes and giving them a greater desire to try out a wider range of flavours at a much faster pace.
In response to government pressure to reduce the salt levels in seasonings, manufacturers have reformulated their ranges in line with government recommendations, and new product launches have featured salt products with reduced sodium levels.
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