Seasonings - US - October 2009
Seasonings is a mature market with sales totaling an estimated $3.6 billion in 2009. Following years of slow growth, sales picked up in 2008-09 as the economy worsened and Americans cut back on eating out at restaurants and began cooking at home more often.
In this report we discuss how consumer trends, the economy, and new product trends are influencing the seasonings market. In addition to presenting sales data by segment, supplier and brand, the report considers a range of topics, including:
The size of the seasonings market and growth forecast through 2014
How the economic recession has impacted seasoning sales and brand loyalty—and what to expect when the recession subsides
How to reach two distinct and sizeable consumer clusters; one that favors frugality, and one that enjoys gourmet offerings
New product trends in the seasonings market including organic/natural, ethnic flavors, convenience and more
How two premium brands, Simply Organic and Spice Islands, have managed to thrive despite a consumer shift to private label
Why Millennials should be a key marketing target for seasoning manufacturers
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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