Self-catering Holidays - UK - February 2009
The market is currently experiencing a slight decline with the mainstream sector reporting a swing away from self-catering towards all-inclusive holidays. However, self-catering remains well placed to take advantage of the current economic gloom by offering affordable options to those looking to downsize their holiday plans. Moreover, the domestic market is set to benefit from the well-publicised ‘staycation’ trend, particularly in light of the strengthening euro.
Freedom to do what you want when you want remains a key selling point that attracts a large proportion of families. Greater space is another plus point but having to shop and cook is a turn-off for some. The trend for self-packaging and consumers’ desire for authenticity are also key drivers. Whilst second home ownership abroad presents challenges, it also represents substantial untapped potential for operators.
Despite the recession, taking a major foreign holiday is still the top spending priority for many consumers. Future growth in the most affluent groups of the population bodes well for the industry. The over-55s are a key growth sector and as such offer opportunities for operators promising a high-quality product.
This report examines the self-catering market both in the UK and abroad, identifying the key targets for self-catering holidays, assessing how the market has changed and highlighting consumers’ attitudes. It also explores the factors affecting growth, identifies current trends and innovations and outlines future developments.
Who are the targets for self-catering holidays?
Will self-catering holidays benefit from prevailing economic conditions? Is this a good opportunity for the sector?
Are people worried about using independent sites as a result of the economy?
Are people switching to self-catering because it is (or is perceived as) a cheaper option?
Do people feel that self-catering gives them a more authentic experience? And are they pursuing that?
Do people resist self-catering holidays because they involve (or are thought to involve) too much work?
Is the strength of the euro/the weakness of the pound impacting self-catering? Are people switching destinations as a result? Are non-eurozone destinations becoming more popular?
Are people using their own homes/the homes of friends/contacts abroad instead of going on self-catering holidays?
To what extent are the big travel companies getting involved?
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