Senior Lifestyles - Canada - January 2019
"Knowing that seniors are the fastest growing segment of the population makes them intuitively an increasingly important segment for marketers to pay attention to. Seniors are bucking stereotypical images and increasingly showing an interest in following their passions and dropping the sentiment that they are too old to keep-up-to date with fashion/beauty trends, learn new technology or make new friends. These attitudes are contributing to a positive outlook on aging. While their lifestage does inform shopping considerations, this does open up opportunities to leverage technology to cater to their priorities of managing their health and enjoying life."
- Carol Wong-Li, Associate Director - Lifestyles & Leisure
This Report looks at the following areas:
- The dynamics of retirement life is changing
- Retirement life has an impact on the role of technology
- Seniors live in smaller households impacting shopping considerations
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