Senior Lifestyles - Canada - January 2019
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
"Knowing that seniors are the fastest growing segment of the population makes them intuitively an increasingly important segment for marketers to pay attention to. Seniors are bucking stereotypical images and increasingly showing an interest in following their passions and dropping the sentiment that they are too old to keep-up-to date with fashion/beauty trends, learn new technology or make new friends. These attitudes are contributing to a positive outlook on aging. While their lifestage does inform shopping considerations, this does open up opportunities to leverage technology to cater to their priorities of managing their health and enjoying life."
- Carol Wong-Li, Associate Director - Lifestyles & Leisure
This Report looks at the following areas:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.