Senior Lifestyles - US - December 2017
"There are more than 50 million seniors aged 65+ in the US and this age group is growing more than three times faster than the total population, making them an important segment for marketers to consider. Since their career concerns are largely in the rearview mirror, seniors today are focused on their health, as well as the health of their personal relationships. Many seniors find that the role of their spouse becomes elevated when their children leave the house, resulting in a renewed appreciation for this partnership."
- Dana Macke, Associate Director, Lifestyles & Leisure
This report looks at the following areas:
- As people age, the role of the spouse is elevated
- Health is a primary area of focus
- Today's seniors are financially stable, but tomorrow's seniors may not be
- Seniors show little faith in younger generations
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