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Description

Description

"The number of Seniors, adults aged 65+, is on the rise. By 2023, the US population of Seniors will be 61.6 million strong, accounting for 23.2% of the total US population – up from 20.6% in 2018. Today’s Seniors express a positive, realistic attitude toward health. Focusing on preventive health and self-care seem to drive Seniors’ contentment and confidence in their ability to take care of their own wellbeing. While Seniors are increasingly tech-savvy, they remain dedicated to the basics of health management and prioritize enjoyment in their golden years."

Marissa Gilbert, Associate Director - Health & Wellness

This report will look at the following areas:

  • Seniors lack attention to weight management and mental health
  • Loneliness is a key issue
  • Incomes among Senior households are lower

What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview: Seniors represent fastest growing segment of US population
          • Figure 1: Population aged 18 or older, by age, 2018-23
        • The issues
          • Seniors lack attention to weight management and mental health
            • Figure 2: Health conditions – Seniors vs all, August 2018
          • Loneliness is a key issue
            • Figure 3: Mental health management, by household size and martial status, August 2018
          • Incomes among Senior households are lower
            • Figure 4: Household income distribution, shares by age of householder, 2016
          • The opportunities
            • Seniors maintain a positive health outlook
              • Figure 5: Attitudes toward health and wellbeing, August 2018
            • Preventive health and self-care are essential wellness tools for Seniors
              • Figure 6: Motivations for living healthy, August 2018
            • Seniors continue to work
              • Figure 7: Labor force participation rate of adults aged 65 and older, by age, 1996-2026
            • What it means
            • Seniors – What You Need to Know

              • With the arrival of Boomers, Senior population continues to grow
                • Women represent larger share of Senior population
                  • Seniors have lower household incomes
                    • Senior population dominated by White non-Hispanics
                      • Married Seniors face the prospect of becoming widowed as they age
                        • Medicare serves the healthcare needs of the Senior population
                          • Dip in life expectancy among Americans
                            • Seniors are staying employed longer
                            • Seniors by the Numbers

                              • US population continues to age
                                • Figure 8: Population aged 18 or older, by age, 2013-23
                              • Senior women outnumber Senior men
                                • Figure 9: Population aged 65 or older, by gender and age, 2013-23
                              • Incomes among Senior households are lower
                                • Figure 10: Household income distribution, shares by age of householder, 2016
                              • Senior population dominated by non-Hispanic Whites
                                • Figure 11: Distribution of the population, by age and race/Hispanic origin, 2018
                              • Seniors’ marital status and living situation change with age
                                • Figure 12: Distribution of households, by age of householder and type of household, 2017
                                • Figure 13: Marital status, by age, 2017
                            • Market Perspective

                              • Medicare serves Senior population
                                • Figure 14: Health insurance coverage, August 2018
                                • Figure 15: Attitudes toward healthcare, August 2018
                                • Figure 16: Attitudes about healthcare costs, by age, August 2018
                            • Market Factors

                              • After decades of increases, life expectancy among Americans drops
                                • Figure 17: Life expectancy in the US, 1940-2016
                              • The Boomers are here
                                • Figure 18: Population, by generation, 2018
                              • Seniors remain in the labor force
                                • Figure 19: Labor force participation rate of adults aged 65 and older, by age, 1996-2026
                                • Figure 20: Unemployment and underemployment, January 2007-October 2018
                            • Key Players – What You Need to Know

                              • Seniors prioritize proactive, self-care
                                • Health coverage meets the needs of most Seniors
                                  • Loneliness and other mental health issues hard to diagnosis in Seniors
                                    • Seniors less engaged in weight management
                                      • Exercise offers opportunity to engage Seniors
                                        • Tech-savvy Seniors? – increasingly so!
                                          • Boomers change Senior living with wellness demands
                                          • What’s In?

                                            • Preventative health and self-care are important to Seniors
                                              • Figure 21: Frequency of practicing self-care, by age, October 2017
                                              • Figure 22: Usage of select vitamins, minerals, and supplements, by age, June 2018
                                              • Figure 23: Health attributes sought, by age, May 2018
                                            • Seniors are satisfied with health coverage
                                              • Figure 24: Health attributes sought, by age, May 2018
                                          • What’s Struggling?

                                            • Seniors struggle with mental health as a taboo subject
                                              • Figure 25: Mental health management – Seniors vs all, August 2018
                                            • Loneliness is a key issue
                                              • Figure 26: Mental health management, by gender, household size, and marital status, August 2018
                                            • Fewer Seniors manage their weight
                                              • Figure 27: Weight management – Seniors vs all, August 2018
                                          • What’s Next?

                                            • Engage Seniors in exercise
                                              • Figure 28: Exercise frequency, by age, September 2018
                                            • Smart tech offers promise for Seniors
                                              • Boomers want wellness as part of Senior living
                                                • Figure 29: Perceptions of retirement communities, February 2016
                                            • The Consumer – What You Need to Know

                                              • Mobility and chronic illness are key health focuses among Seniors
                                                • Seniors are active health managers
                                                  • Prevention of sickness and pain motivate Seniors to live healthfully
                                                    • Seniors trust their doctors for health information
                                                      • Seniors are confident in their ability to take care of their own wellbeing
                                                      • Health Focuses

                                                        • Seniors focus on mobility and managing chronic illnesses
                                                          • Figure 30: Health focuses – Seniors vs all, August 2018
                                                        • Low-income Seniors are less focused on exercise
                                                          • Figure 31: Health focuses, by income, August 2018
                                                        • Senior women taking a more holistic approach
                                                          • Figure 32: Health focuses, by gender, August 2018
                                                      • Health Management

                                                        • Seniors take care of basics but eschew mental health
                                                          • Figure 33: Health condition management, August 2018
                                                        • Senior women show a better response toward mental health care
                                                          • Figure 34: Health condition management – Mental health, by gender, August 2018
                                                        • Weight challenges younger Seniors, aging ailments have a greater impact on older Seniors
                                                          • Figure 35: Currently managing body weight, heart health, arthritis, bone density, and urinary issues, by age, August 2018
                                                        • Low-income Seniors less likely to treat oral health
                                                          • Figure 36: Health condition management – Dental health, by income, August 2018
                                                        • Arthritis and bone density management sought by Senior women
                                                          • Figure 37: Health condition management – Arthritis and bone density health, by gender, August 2018
                                                      • Motivations for Healthy Living

                                                        • Seniors focus on mobility and managing chronic illnesses
                                                          • Figure 38: Motivations for living healthy – Seniors vs all, August 2018
                                                        • Senior men are motivated by their spouse/partner
                                                          • Figure 39: Motivations for living healthy, by gender, August 2018
                                                        • Higher-income Seniors take part in proactive care to enjoy retirement, travel
                                                          • Figure 40: Motivations for living healthy, by income, August 2018
                                                      • Information Sources

                                                        • Medical professionals provide the most trustworthy information
                                                          • Figure 41: Information sources, August 2018
                                                        • Senior women more apt than men to trust online and news sources
                                                          • Figure 42: Information sources, by gender, August 2018
                                                        • Higher-income Seniors have trust in medical professionals
                                                          • Figure 43: Information sources, by income, August 2018
                                                      • Attitudes toward Health and Wellbeing

                                                        • Seniors happy and confident in their health management
                                                          • The mental health discussion
                                                            • Wearable devices offer opportunity
                                                              • Figure 44: Attitudes toward health and wellbeing, August 2018
                                                            • Senior women keep up with health trends
                                                              • Figure 45: Attitudes toward health and wellbeing – Net agree, by gender, August 2018
                                                            • Younger Seniors don’t think of themselves as old
                                                              • Figure 46: Attitudes toward health and wellbeing – Net agree, by age, August 2018
                                                            • Lower-income Seniors regret past choice and have less hope for change
                                                              • Figure 47: Attitudes toward health and wellbeing – Net agree, by income, August 2018
                                                          • Appendix – Data Sources and Abbreviations

                                                            • Data sources
                                                              • Consumer survey data
                                                                • Abbreviations and terms
                                                                  • Abbreviations

                                                                  About the report

                                                                  This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                  • The Consumer

                                                                    What They Want. Why They Want It.

                                                                  • The Competitors

                                                                    Who’s Winning. How To Stay Ahead.

                                                                  • The Market

                                                                    Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                  • The Innovations

                                                                    New Ideas. New Products. New Potential.

                                                                  • The Opportunities

                                                                    Where The White Space Is. How To Make It Yours.

                                                                  • The Trends

                                                                    What’s Shaping Demand – Today And Tomorrow.

                                                                  Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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