Sexual Health - UK - August 2019
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“Messages around the importance of safe sex have quietened in recent years, in tandem with reduced outlay on promoting condoms, resulting in value sales of condoms – the largest segment – continuing to slide – and pulling down overall category value as a result. Society has become more open about taboo topics, but there remains a stigma around discussing sexual health that has been further exacerbated by a reduction in advertising for contraceptives as well as government-backed health campaigns. It is therefore crucial for brands to promote the importance of safe sex and regular testing for adults of all ages in order to normalise conversations about sex and boost condom usage.”
– Lucy Cornford, Category Director – Health and Wellbeing
This report examines the following issues:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.