Sexual Health - UK - December 2016
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“Durex is by far the dominant player in the market. Far from resting on its laurels, however, the brand consistently aims to instil in young adults the importance of safe sex, with initiatives that leverage the cultural themes and media most resonant with this group. To an extent, this is helping to plug the gap left by cuts to government funding for sexual health services, although a greater focus on prevention over cure is needed to make a significant impact on category engagement.”
– Lucy Cornford, Head of UK Personal Care Research
This report looks at the following areas:
A lack of knowledge still plagues the sector though, particularly amongst young adults. With this cohort the least likely to be in a committed relationship – and amongst the most likely to be seeking casual ‘hook-ups’ – engaging and educating this audience is key to reducing diagnoses of STIs and STDs, as well as to ensuring continued growth in category sales.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.