Sexual Health - UK - July 2012
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“Overall the sexual health picture is not as positive as might have been predicted a year ago. Perhaps for greatest overall effect messages have to be delivered at the point of sale, to emphasise the importance of consistent use of condoms. To reach non-regular users, maybe brands could consider taking the message into a typical social/sexual setting like a bar or club, through pack or display design or maybe event sponsorship.”
– Michelle Strutton, Senior Consumer Analyst
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