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Shampoo and Conditioners – Indian Consumer – 2018

Decode Indian consumers’ reasons for using and avoiding shampoo and conditioner to create the products they want.

Minu Srivastava, Consumer Research Analyst, India

EXECUTIVE SUMMARY

KEY TRENDS

  • Key drivers
  • Global trends and how they are playing out in India

CONSUMER INSIGHTS

  • What haircare products consumers use
  • The factors having the most impact on hair appearance
  • The haircare claims/benefits consumers seek
  • Men are important too, especially Millennial men

MARKET APPLICATION

  • Opportunities
  • Who's innovating
  • Global innovators

APPENDIX

MINTEL INDIAN CONSUMER - OTHER REPORTS AVAILABLE

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What's included

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Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
    • consumer insights

      • What haircare products consumers use
      • [Graph] India: Haircare products usage, April 2018
      • The factors having the most impact on hair appearance
      • [Graph] India: Product usage frequency, by gender, April 2018
      • [Graph] India: Most important factors that impact hair appearance, April 2018
      • [Graph] India: Select important factors that impact hair appearance, by usership profile, April 2018
      • The haircare claims/benefits consumers seek
      • [Graph] India: Product features/claims sought while purchasing haircare products such as shampoo and conditioner, by gender, April 2018
      • [Graph] India: Besides price, benefits/claims sought while purchasing haircare products such as shampoo and/or conditioner, by user type, April 2018
      • Men are important too, especially Millennial men
      • [Graph] India: Product usage frequency among men, by age, April 2018
      • [Graph] India: Product usage frequency among Millennials aged 18-34, by gender, April 2018
      • [Graph] India: Select factors that impact hair appearance, among shampoo and conditioner users, by gender, April 2018
      • [Graph] India: Besides price, benefits/claims sought while purchasing haircare products such as shampoo and/or conditioner, by gender, April 2018
      • [Graph] India: Attitudes toward haircare products, by gender, April 2018
    • Market application

      • Opportunities
      • Who's innovating
      • Global innovators
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        Shampoo and Conditioners – Indian Consumer – 2018

        £1,950.29 (Excl.Tax)