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Description

Description

Decode Indian consumers’ reasons for using and avoiding shampoo and conditioner to create the products they want.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • key trends

      • Key drivers
      • Global trends and how they are playing out in India
    • consumer insights

      • What haircare products consumers use
      • [Graph] India: Haircare products usage, April 2018
      • The factors having the most impact on hair appearance
      • [Graph] India: Product usage frequency, by gender, April 2018
      • [Graph] India: Most important factors that impact hair appearance, April 2018
      • [Graph] India: Select important factors that impact hair appearance, by usership profile, April 2018
      • The haircare claims/benefits consumers seek
      • [Graph] India: Product features/claims sought while purchasing haircare products such as shampoo and conditioner, by gender, April 2018
      • [Graph] India: Besides price, benefits/claims sought while purchasing haircare products such as shampoo and/or conditioner, by user type, April 2018
      • Men are important too, especially Millennial men
      • [Graph] India: Product usage frequency among men, by age, April 2018
      • [Graph] India: Product usage frequency among Millennials aged 18-34, by gender, April 2018
      • [Graph] India: Select factors that impact hair appearance, among shampoo and conditioner users, by gender, April 2018
      • [Graph] India: Besides price, benefits/claims sought while purchasing haircare products such as shampoo and/or conditioner, by gender, April 2018
      • [Graph] India: Attitudes toward haircare products, by gender, April 2018
    • Market application

      • Opportunities
      • Who's innovating
      • Global innovators
    • appendix

      • MINTEL Indian consumer - OTHER REPORTS AVAILABLE

        About the report

        This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

        • The Consumer

          What They Want. Why They Want It.

        • The Innovations

          New Ideas. New Products. New Potential.

        • The Trends

          What’s Shaping Demand – Today And Tomorrow.

        • The Opportunities

          Where The White Space Is. How To Make It Yours.

        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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