Shampoo, Conditioner and Hair Treatment - China - April 2015
US $4,460.00 (Excl.Tax)Excl. Tax Buy Now
“High product penetration of shampoo and wash-out conditioner in urban areas suggests that competition will become fierce in these two categories. Instead, new emerging segments including leave-on conditioners and hair masks have great sales growth potential in terms of conversion.
Given consumers’ repertoire behaviour and brands’ high churn rate (ie the percentage of shoppers buying one brand that discontinue buying in a given time period), brands need to continue launching new products and upgrading current line in order to attract new users and win back lapsed ones. Mintel has highlighted that most consumers are driven by functional needs and trust when it comes to new product trial.”
– Wenwen Chen, Senior Beauty & Personal Care Analyst
This report discusses the following key questions:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.