Shampoo, Conditioner and Hairstyling Products - US - April 2014
“The haircare category has experienced steady gains, though sales of styling products and treatments have struggled. Styling products and treatments that engage men and an aging population as well as reinforce healthy looking hair should help boost segment sales.”
– Shannon Romanowski, Senior Beauty and Personal Care Analyst
Some questions answered in this report include:
- How can brands improve sales in the struggling hairstyling segments?
- What opportunities are there to better engage an aging population?
- How can brands increase usage of hair treatments?
The shampoo, conditioner, and hairstyling products category experienced slow, yet steady, gains between 2008 and 2013, with steady rates of growth expected to continue through 2018. The haircare category is mature and saturated, but shifting consumer preferences toward more natural looking and less styled hair have helped boost sales of conditioner as well as sparked interest in formats that support healthy hair such as oils and BB creams. However, interest in less styled hair has led to struggles in the styling product segments.
This report builds on the analysis presented in Mintel’s Shampoo, Conditioners and Styling Products—US, April 2013, as well as the April 2012 report of the same title; Haircare—US, May 2011; Haircare: Shampoo, Conditioner, and Hair Styling Products—US, April 2010; and Shampoo and Conditioner—US, April 2008, March 2007, March 2006, and March 2005.
For the purposes of this report, the shampoo, conditioner, and hairstyling products market has been segmented as follows:
- Shampoo, including anti-dandruff formulas and dry shampoo
- Conditioner, including leave-in and rinse-out products
- Hairstyling products including gel, mousse, cream, oil, putty, and other texturizers
This report does not include hair color or other chemical treatments such as perms, relaxers, or keratin straighteners (see instead Mintel’s Home Hair Color—US, November 2013). In addition, this report only covers the at-home haircare market and does not include salon services.
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