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What you need to know

Growing middle class

Though the US and China are big markets compared to India, the growing middle class population in India will drive growth. By 2030, India could be the world's largest middle class consumer market.

Natural to clean beauty

The natural wave is prevalent across the beauty sector; however, globally, a shift is happening towards a focus on clean haircare. Products are highlighting their paraben-, silicone- and sulphate-free credentials, all of which feature among the top 10 shampoo claims.

Focus on sustainability

Mintel's 2025 Global BPC Trend Water – the new luxury highlights how water is set to become a precious commodity and how companies are investing in technologies and products that help save water given consumers' interest. Environmentally friendly packaging is another area to watch out for.

Embrace sustainability and let it drive haircare innovations to combat environmental challenges of water scarcity and plastic pollution.

Rimpie Panjwani, Sr. Analyst - BPC India Consumer Report

What's included

What's included

Table of contents

Table of contents

  1. executive summary

    • [Graph] India: Top 10 claims in shampoo, 2016-18
    • [Graph] Global: Top 10 claims in shampoo, 2016-18
  2. key trends

    • [Graph] Active patent families related to scalp microbiome by year, 2000-19
  3. consumer insights

    • Haircare products
    • [Graph] India: Repertoire of haircare products used in the last six months, May 2019
    • [Graph] India: Haircare products used in the last six months, May 2019
    • [Graph] India: Haircare products used in the last six months, May 2019
    • [Graph] India: Shampoo pack type used in last six months, by region, May 2019
    • Haircare regime and concerns
    • [Graph] India: Frequency of use of select haircare products, May 2019
    • [Graph] India: Number of steps taken pre- and post-wash (at least once a week), by gender, May 2019
    • [Graph] India: Pre-wash activities (at least once a week), by gender, May 2019
    • [Graph] India: Post-wash activities (at least once a week), by gender, May 2019
    • [Graph] India: Top five hair concerns, May 2019
    • [Graph] India: Select hair concerns, by region, May 2019
    • [Graph] India: Agreement with top five haircare behaviour statements, May 2019
    • [Graph] India: Select agreement with haircare attitude, by city tier, May 2019
  4. market application

    • Opportunities
    • [Graph]
    • Who's innovating
    • Global innovations
  5. appendix


      About the report

      This report will tell you which major trends are impacting your market and how it changes according to the different regions and demographics across India. These trends are validated from our proprietary consumer data and market research. Our industry experts provide analysis and recommendations to help you identify opportunities and make better decisions faster. Access this report now and you’ll quickly understand:

      • The Consumer

        What They Want. Why They Want It.

      • The Innovations

        New Ideas. New Products. New Potential.

      • The Trends

        What’s Shaping Demand – Today And Tomorrow.

      • The Opportunities

        Where The White Space Is. How To Make It Yours.

      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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