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Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

      • Figure 1: Global* retail value sales of BPC products plus haircare sub-categories, 2015
    • Top 5 markets for sales of shampoo and conditioners
      • Figure 2: top 5 markets for sales of shampoo and conditioner, 2015
      • Figure 3: Top 5 fastest and slowest growing markets for shampoo & conditioners, annual growth in local currency, 2014-2015
    • Top 5 markets for hair styling
      • Figure 4: top 5 markets for sales of hair styling products, 2015
      • Figure 5: Top 5 fastest and slowest growing markets for hair styling products, annual growth in local currency, 2014 - 2015
    • Top 10 claims for shampoos and conditioners
      • Figure 6: Global launches of shampoos and conditioners, % by top 10 claims, 2015
    • Top 10 claims for hair styling products
      • Figure 7: Global launches of hair styling products, % by top 10 claims, 2015
  2. The Big Stories

    • Anti-ageing claims see a youthful boost
        • Figure 8: UK, female consumers noticing visible changes to hair condition, by age, July 2015
        • Figure 9: US, top 5 additional benefits for anti-ageing haircare products, April 2015
      • Alternative formats become mainstream
        • Figure 10: Global launches of dry shampoos as % of all shampoo launches, 2010 and 2015
        • Figure 11: Global launches of ‘dry’ styling products as % of total styling product launches, 2013 and 2015
      • Tailor-made haircare speaks to consumers
      • Notable Products

        • Looking to the Future

          • Haircare meets Mintel’s beauty trend: Gastronomia
            • Figure 12: UK, selected important factors in determining the appearance of hair, February 2015
          • Alternative formats to drive innovation
            • Figure 13: China, selected factors that influence women to trial new products, April 2015
            • Figure 14: US, benefits of BB and CC hair creams, January 2015
          • Mintel beauty trend Augmented Human: Haircare of the future
          • The Analyst’s View

            This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.

            • Market

              Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.

            • Consumer

              Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.

            • Brand/Company

              Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.

            • Data

              Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.

            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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