Shampoo, Conditioners and Styling Products - UK - April 2013
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“A tough economic climate has resulted in a ‘want it all’ attitude amongst consumers. They have come to expect additional product benefits but don’t want to pay a premium for them. Creating an experience around haircare brands is likely to win over consumers who increasingly value expert opinion and advice. It might be that this can help to re-establish the brand loyalty that was lost during recent years of aggressive price promotions.”
– Alexandra Richmond, Head of Beauty and Personal Care
Some questions answered in this report include:
Despite continued pressure on consumer spending, the UK’s haircare market gained momentum in 2012; sales rose by 5% to break through the £1 billion barrier. This report looks at factors underpinning market forces (demographic shifts, consumer behaviour and the recession) along with manufacturer and retailer efforts to harness or mitigate them: product developments, marketing concepts and retailer initiatives. Mintel also takes a view on the future of the market and which competing markets offer indicators of growth and trends.
This report includes:
These include mousses, gels, gel sprays, jelly, styling sprays, lotions, serums, gums, glue, paste, mud, clay, waxes, creams, milks, styling water, glosses and hairsprays.
Given the degree of overlap between product types, segments are classified according to method of delivery: gels, sprays, mousses, waxes, creams. Sales of shampoo, conditioner and styling products through all retail outlets and sold by hair salons for home use.
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.