Shampoo, Conditioners and Treatment Products - UK - April 2012
US $2,490.56 (Excl.Tax)Excl. Tax Buy Now
“It seems that adults associate well groomed, frizz-free and glossy hair with confidence. Adults who buy shampoos which protect coloured hair, smooth, repair and moisturise are more very likely to feel more confident when their hair looks good. This offers an opportunity for brands to peg their marketing messages to confidence-related issues – in a similar fashion to how Dove associated its brand with feeling good about one’s body as part of its Campaign for Real Beauty.”
– Brid Costello, Senior Beauty Analyst
Some questions answered in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.