Shampoo, Conditioners and Treatments - UK - April 2011
US $2,490.56 (Excl.Tax)Excl. Tax Buy Now
Shampoos, conditioners and treatments need to overcome their commodity status. Manufacturers and retailers are trapped in a vicious circle of aggressive discounting, which holds back value growth, which in turn prompts them to discount once again to drive up volume. The key to redressing this situation is to build penetration in underserved sectors such as men’s and children’s products. A combination of segmentation, imaginative marketing and courageous pricing would all help to shift the category into a more cosmetic, yet still functional, space.
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.