The phrase “bad hair day” was coined by trichologist Philip Kingsley nearly 50 years ago but it still resonates today. Hair can have a vital psychological impact on how people feel about themselves, something the haircare industry is more than aware of.

Today’s crop of haircare products not only claim to look after the hair, they also offer more subtle emotional messages – and shampoo is where these messages start.

This combination of technical and emotional care has largely protected shampoo sales over the last, troubled year. Whereas European shampoo sales have posted steady year-on-year growth overall, with the largest market, Germany, set to hit €735 million in 2010, the premium-oriented French and Italian markets have been adversely affected by the economic recession.

European FMCG reports - now new and improved!

In response to increased demand and client feedback, Mintel European FMCG reports now cover more market sectors on a Pan-European scale and are enhanced with even more consumer and market analysis. In 2010, we will publish more than 60 reports across five key FMCG categories, providing insight into the major European markets including the UK, Germany, France, Italy and Spain.

All you need to know about your market

Each title explores a specific sector on a Pan-European scale and helps you stay on top of market sizes, shares and forecasts, consumer trends, brand news and product innovation.

How we do it

Using Mintel’s Global New Products Database (GNPD), the reports look at new product development trends and launches in Europe including country, product and claim comparison. In addition, the new reports provide market size and share information,allowing cross-market analysis and forecasts. Consumer research has been enhanced with TGI Europe and Toluna data.