Retail value sales in the Italian shampoos and conditioners market are expected to reach €638 million in 2009, remaining relatively stable (+0.2%) on 2008. Value sales have been hampered by a change in consumer priority due to the recession. People are increasingly purchasing products on promotion, opting for own-labels and reducing purchases through perfumeries, leading to stagnation. Consumers’ attempts to save can also be seen in the rise in sales of 2-in-1 shampoos and the declining sales of conditioners.

The shampoos and conditioners market receives one of the highest levels of NPD in the Italian C&T markets. Manufacturers have focused on NPD, delivering products for each consumer, with the aim to maintain value sales.

The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK

European Consumer Goods Intelligence

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Each report contains comprehensive analysis into:

• Market sizes
• Market trends
• Leading manufacturers
• Consumer trends
• Sales forecasts