Shampoos and Conditioners - Spain - June 2009
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In 2009, the Spanish retail market for shampoos and conditioners came to an estimated €567 million, a 3% rise on 2008 figures. Increased segmentation and the launch of ever more specific products have helped to generate healthy growth over the 2004-09 review period. However, with the economy in the midst of a recession and consumers cutting down on their spending, growth is slowing down.
The market is led by the multinationals; Procter & Gamble’s Pantene Pro-V and Head & Shoulders lead in shampoos, while L’Oréal’s Garnier Fructis and Elvive are best-sellers in conditioners. Own-labels have posted dynamic growth thanks to a difficult economic scenario.
The countries examined within the Consumer Goods Intelligence series of reports are France, Germany, Italy, Spain and the UK.
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