Shampoos and Conditioners - UK - June 2009
Since Mintel’s last Shampoos and Conditioners report was published in May 2007, the UK has entered a recession and the number of unemployed people has risen to 2.1 million (and is still rising). Advertising budgets have been cut and heavy price promotions at the point of sale are wooing consumers, a growing number of whom are watching their pennies. This has significantly impacted on the value of the market which has, like the economy, seen a significant downturn. As a result, an estimated £21 million has been wiped off the value of the UK’s £685 million market for shampoos and conditioners since 2007.
As a necessity product, shampoos are unlikely to see a drop in usage, although conditioners are still not used every time the hair is washed. Mintel’s exclusive consumer research demonstrates that on the whole, consumers are not changing their usage habits, although conditioners are more likely than shampoos to be dropped from the haircare regime and as such, penetration is falling. However, all is not doom and gloom for the UK shampoos and conditioners market, with Mintel’s consumer research showing some evidence that women are trading up. Their rationale is that by maintaining the colour and condition of their hair between salon visits, they can reduce the frequency with which they visit the hairdresser – thereby saving money.
The influence of hair styling and use of heated styling appliances on demand for conditioners.
The decline of the unique selling point with a notable move towards a multitude of selling points through added benefits amongst new launches.
How the impact of the recession, and the associated decline in advertising spend and increase in discounting, is shaping the UK’s shampoos and conditioners market
Identifying the role of price promotions and the impact that they have on brand loyalty.
The impact of the recession on consumer usage and purchase habits.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.