Share Dealing - UK - October 2011
“Some of the most successful investors in recent years have been women yet in the UK sharedealing account ownership among women is significantly behind that of men. Providers have an opportunity to narrow this gap by giving women investors a higher profile in promotional campaigns and also placing more emphasis on product features that would appeal to women investors.”
– George Zaborowski, Senior Financial Services Analyst
Some questions answered in the report include:
- How can share-dealing services be made more appealing to women?
- What do experienced investors most want from a sharedealing service?
- How can providers make trading in volatile markets less intimidating?
- How can providers better support customers in times of distress?
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