Share of Wallet: Blacks - US - February 2010
US $4,395.00 (Excl.Tax)Excl. Tax Buy Now
A variety of measures indicate that the economy did not significantly improve in 2009, as many had hoped. Unemployment rose steadily throughout the first three quarters of 2009 and reached a 28-year high of 10% as of December 2009 with more than 15% unemployment among Black Americans. Consumer confidence remained at historically low levels throughout 2009, although many believe that with the new decade, things are beginning to come around. These factors and others are driving changes in African-American purchasing behavior. Most have become much more frugal, which creates a challenging environment for manufacturers and retailers from a variety of sectors.
Given the fact that many companies are finding it harder than ever to turn a profit, it is especially important to carefully examine African-American cultural influencers and purchasing behavior in order to maximize product development and marketing efforts while identifying areas of potential growth.
This report addresses the following questions:
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.