Share of Wallet: Hispanics - US - February 2010
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Hispanic purchasing power is as diverse as the consumers it represents. It is $1 trillion strong and is growing faster than the purchasing power of any other group. The economic profile of a Hispanic consumer is dynamic. Lower-income households are spending more on food than Hispanics with a household income of $75K. In fact, Hispanic families overspend on groceries compared to non-Hispanic. Hispanics also spend more on telephony than any other group.
Hispanic household spending strongly influences sectors like telecommunications, apparel and footwear, and food and beverage among others. The Hispanic market is vital to food retailers and telecommunications companies. These industries have developed entire initiatives and business models around products catering to the Hispanic household.
Readers of this report will learn:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.