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Shave, Deodorants & Depilatories - Global Annual Review - 2016

Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

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Table of contents

  1. Overview

        • Figure 1: top 5 antiperspirant/deodorant markets, 2015
    • The Big Stories

      • Brazil is a winning market with strong growth and high sales while India is a an oppportunity market
          • Figure 2: top 5 fastest growing deodorant markets, CAGR last 5 years, 2010-15
        • Unilever establishes disruptive formats in the deodorant market
            • Figure 3: Europes's big 5 markets, attitudes towards compressed can APDS, 2015
          • The ongoing fashion for beards spurs the men's shaving segment to find alternative routes for growth
          • Notable Products

            • Looking to the future

              • Cross category innovations in deodorant tap into the demand for skin-friendly products
                • Focusing on scent to create a new super-category of deodorant
                  • Tapping into new men’s grooming segmentation to revive the shaving sector
                  • The Analyst’s View

                    Shave, Deodorants & Depilatories - Global Annual Review - 2016

                    US $1,995.00 (Excl.Tax)