Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close



Mintel’s Annual Overviews take a look back at 2015 and provide a detailed overview of the key issues faced by key categories through the year. Including; a full market overview, an in-depth review of the big stories from the year as well as our forecast for the future of these markets.

What's included

What's included

Table of contents

Table of contents

  1. Overview

        • Figure 1: top 5 antiperspirant/deodorant markets, 2015
    • The Big Stories

      • Brazil is a winning market with strong growth and high sales while India is a an oppportunity market
          • Figure 2: top 5 fastest growing deodorant markets, CAGR last 5 years, 2010-15
        • Unilever establishes disruptive formats in the deodorant market
            • Figure 3: Europes's big 5 markets, attitudes towards compressed can APDS, 2015
          • The ongoing fashion for beards spurs the men's shaving segment to find alternative routes for growth
          • Notable Products

            • Looking to the future

              • Cross category innovations in deodorant tap into the demand for skin-friendly products
                • Focusing on scent to create a new super-category of deodorant
                  • Tapping into new men’s grooming segmentation to revive the shaving sector
                  • The Analyst’s View

                    About the report

                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                    • The Consumer

                      What They Want. Why They Want It.

                    • The Competitors

                      Who’s Winning. How To Stay Ahead.

                    • The Market

                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                    • The Innovations

                      New Ideas. New Products. New Potential.

                    • The Opportunities

                      Where The White Space Is. How To Make It Yours.

                    • The Trends

                      What’s Shaping Demand – Today And Tomorrow.

                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                    Trusted by companies. Big and small.

                    • bell
                    • boots
                    • google
                    • samsung
                    • allianz
                    • kelloggs
                    • walgreens
                    • redbull
                    • unilever
                    • Harvard
                    • pinterest
                    • new-york-time