Shaving and Hair Removal - UK - October 2016
“Driven by a spike in NPD, a rise in advertising spend and changes in hair removal trends, the shaving and hair removal category returned to growth in value in 2015 following years of decline. Consumers are showing evidence of shaving more (both at a higher frequency and a greater area of their bodies) boosting sales of razors and blades in particular. However, with overall body hair removal on the decline, and a rise in competitive pricing, the category is again at risk of falling sales.”
– Roshida Khanom, Senior Personal Care Analyst
This report examines the following issues:
- Razors see a resurgence
- Opportunities to further expand male grooming
- Women can be encouraged to trade up on shaving preparation products
- Subscriptions and the online channel could change market dynamics
Potential for growth is in encouraging more women to use shaving preparations, or to trade up on the products they currently use. In terms of the male market, encouraging men to expand on their product repertoire and the development of new grooming tools could also help to increase spend in the category.
This Report examines the UK market for men’s and women’s shaving and hair removal products. The following home-use products are included in the scope of the Report:
- Wet shave hardware, including disposable razors, shaving systems and replacement blades for wet shaving to be used by both men and women.
- Electric and battery shavers (including epilators). Electric shavers, such as Remington Microscreen and Braun °CoolTec, are also referred to as electric hardware. Beard or hair trimmers are not included, however. Women’s electric shavers, such as Philips Ladyshave, as well as epilators are also covered under electric hardware. All-over body hair removers, such as Philips Bodygroom, are also included.
- Shaving preparations. This includes products such as gels, foams, creams, lotions and oils that are used to lubricate prior to wet shaving. Such products may be targeted at both men and women.
- Depilatory products and bleaches, which includes depilatory creams and lotions, waxing and sugaring products for home use. Bleaches such as Jolen that lighten excess dark hair, eg facial hair, are also included.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.