Shaving and Hair Removal - UK - October 2016
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“Driven by a spike in NPD, a rise in advertising spend and changes in hair removal trends, the shaving and hair removal category returned to growth in value in 2015 following years of decline. Consumers are showing evidence of shaving more (both at a higher frequency and a greater area of their bodies) boosting sales of razors and blades in particular. However, with overall body hair removal on the decline, and a rise in competitive pricing, the category is again at risk of falling sales.”
– Roshida Khanom, Senior Personal Care Analyst
This report examines the following issues:
Potential for growth is in encouraging more women to use shaving preparations, or to trade up on the products they currently use. In terms of the male market, encouraging men to expand on their product repertoire and the development of new grooming tools could also help to increase spend in the category.
This Report examines the UK market for men’s and women’s shaving and hair removal products. The following home-use products are included in the scope of the Report:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.