Shaving and Hair Removal - US - April 2017
Performance in the shaving and hair removal market has been lackluster due to a saturated landscape, increasing competition from subscription services and online retailers, and a value-driven mindset among adults. Interest in skin-added benefits can present opportunities for brands to better reach consumers and offset category frustrations, while smart features that improve razor performance may encourage increased consumer spend.
Home & Personal Care Analyst
This report will cover the following areas:
- Consumers opt for lower-priced options, aging population presents challenges
- Consumers price driven, limited brand loyalty
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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