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Description

Description

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

Each report contains comprehensive analysis into:

  • Market sizes
  • Market trends
  • Leading manufacturers
  • Consumer trends
  • Sales forecasts

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.

What's included

What's included

Table of contents

Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • More drive in women's products
              • Vorsprung durch technik
                • Multi-blade technology
                  • Image and appearance
                    • Future
                    • Internal Market Environment

                      • Key points
                        • Shaving as grooming
                          • Skincare
                            • It's the fashion
                              • We have the technology
                                • Shaving habits
                                  • Figure 1: Methods of hair removal, by women, 2004-08
                                  • Figure 2: Methods of hair removal, by men, 2005-08
                              • Broader Market Environment

                                • Key points
                                  • The older imperative
                                    • Figure 3: Trends in French population, by age, 2003-13
                                  • Money's tighter than ever
                                    • Figure 4: Trends in French PDI, consumer expenditure and GDP, at current prices, 2004-14
                                  • Working consumers want convenience
                                    • Figure 5: Trends in French employment, by gender, 2002-06
                                  • Singles more concerned with appearances?
                                    • Figure 6: The changing french household structure, 2003-07
                                • Who’s Innovating?

                                  • Key points
                                    • France leads for NPD
                                      • Figure 7: Percentage of new product launches, by country, 2006-09
                                    • Shaving preparations get most attention
                                      • Figure 8: Percentage of new product launches, France, by category, 2006-09
                                    • NPD for that cutting edge
                                      • Figure 9: Percentage of new product launches, France, by manufacturer, 2006-09
                                    • Naturally botanical
                                      • Figure 10: New product launches, France, by claim, 2006-09
                                    • Hydration against irritation
                                      • Reducing irritation
                                        • But some beards are hard
                                          • Formats of convenience
                                            • Premium shaving for the sophisticated
                                              • Shaving the soul
                                                • The face
                                                  • Organic makes its presence felt
                                                    • Shave The Planet
                                                      • We have the technology
                                                      • Market Size and Forecast

                                                        • Key points
                                                          • No real growth can be good news
                                                            • Figure 11: Retail value sales of shaving products, at current and constant prices, 2004-14
                                                            • Figure 12: Retail value sales of shaving products, by sector, 2007-09
                                                          • The future
                                                            • Factors used in the forecast
                                                            • Segment Performance

                                                              • Key points
                                                                • The more blades, the better
                                                                  • Figure 13: Retail value sales of men's shaving products, at current and constant prices, 2004-14
                                                                  • Figure 14: Retail value sales of men's shaving products, by type, 2007-09
                                                                  • Figure 15: Retail value sales of men's razors, at current and constant prices, 2004-14
                                                                  • Figure 16: Retail value sales of men's razors, by type, 2007-09
                                                                  • Figure 17: Retail value sales of men's razor blades & systems, by type, 2007-09
                                                                  • Figure 18: Retail value sales of men's disposable razors, by type, 2007-09
                                                                • Whilst skincare makes an impression
                                                                  • Figure 19: Retail value sales of men's shaving preparations, at current and constant prices, 2004-14
                                                                  • Figure 20: Retail value sales of men's shaving preparations, by type, 2007-09
                                                                  • Figure 21: Retail value sales of shaving gels and mousses, by type, 2007-09
                                                                • The girls leave the toys to the boys
                                                                  • Figure 22: Retail value sales of women's shaving products, at current and constant prices, 2004-14
                                                                  • Figure 23: Retail value sales of women's shaving products, by type, 2007-09
                                                                  • Figure 24: Retail value sales of depilatories, at current and constant prices, 2004-14
                                                                  • Figure 25: Retail value sales of depilatories, by type, 2007-09
                                                                  • Figure 26: Retail value sales of depilatory waxes, by type, 2007-09
                                                                • It's results that count
                                                                  • Figure 27: Retail value sales of women's razors, at current and constant prices, 2004-14
                                                                  • Figure 28: Retail value sales of women's razors, by type, 2007-09
                                                                  • Figure 29: Retail value sales of depilatory appliances, at current and constant prices, 2004-14
                                                                  • Figure 30: Retail value sales of depilatory appliances, by type, 2007-09
                                                              • Market Share

                                                                • Key points
                                                                  • At the court of King Gillette
                                                                    • Figure 31: Manufacturers’ value shares of men's disposable razors, by value, 2007-09
                                                                    • Figure 32: Manufacturers’ value shares of men's razor blades and systems, by value, 2007-09
                                                                  • Gillette gels – with Williams and Mennen
                                                                    • Figure 33: Manufacturers’ value shares of shaving preparations, by value, 2007-09
                                                                • Companies and Products

                                                                  • Gillette
                                                                    • Wilkinson Sword
                                                                      • Groupe BIC
                                                                        • Sara Lee
                                                                          • LaScad/L'Oréal
                                                                            • Reckitt Benckiser
                                                                              • Beiersdorf
                                                                              • Channels to Market

                                                                                • Key points
                                                                                  • It's a clean shave for grocery
                                                                                    • Figure 34: Retail sales of shaving products, by outlet channel, value, 2007-09
                                                                                • The Consumer – Pan-European Overview

                                                                                  • Key points
                                                                                    • French women are not electric
                                                                                      • Figure 35: Penetration of women’s hair removal products, by country, 2008
                                                                                    • But then, neither are the men…
                                                                                      • Figure 36: Penetration of men’s shaving products, by country, 2008
                                                                                  • The Consumer – Trends in France

                                                                                    • Key points
                                                                                      • Women shavers stable, but more men are doing it
                                                                                        • Figure 37: Penetration and frequency of hair removers/razors, by women, France, 2004-08
                                                                                        • Figure 38: Penetration of razors & razor blades & electric shavers, by men, France, 2004-08
                                                                                    • The Consumer – Usage

                                                                                      • Key points
                                                                                        • Depilation is for the young
                                                                                          • Figure 39: Penetration and frequency of hair remover/razors, by women, 2008
                                                                                        • Whilst shaving seems to be an older man's thing
                                                                                          • Figure 40: Penetration and frequency of razors & razor blades & electric shavers, by men, 2008
                                                                                          • Figure 41: Penetration of electric shavers, 2008
                                                                                          • Figure 42: Penetration of shaving foam/gel/cream & sticks, by men, 2008
                                                                                      • The Consumer – Attitudes

                                                                                        • Key points
                                                                                          • Depilation – it's all about looks. And feel
                                                                                            • Figure 43: Attitudes, by women, 2008
                                                                                          • Electric shavers distinctly upmarket
                                                                                            • Figure 44: Attitudes, by men, 2008

                                                                                        About the report

                                                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                        • The Consumer

                                                                                          What They Want. Why They Want It.

                                                                                        • The Competitors

                                                                                          Who’s Winning. How To Stay Ahead.

                                                                                        • The Market

                                                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                        • The Innovations

                                                                                          New Ideas. New Products. New Potential.

                                                                                        • The Opportunities

                                                                                          Where The White Space Is. How To Make It Yours.

                                                                                        • The Trends

                                                                                          What’s Shaping Demand – Today And Tomorrow.

                                                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

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