Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept and close

Description

Description

European Consumer Goods Intelligence is a unique series of fmcg market research reports, written by industry experts and incorporating exclusive insight into consumer activity and market trends.

They are designed to guarantee that every stage of your advertising, marketing or new product development process is focused towards genuine demand and real opportunity.

Every title includes five, market-specific reports, investigating that sector in France, Germany, Italy, Spain and the UK.

Each report contains comprehensive analysis into:

  • Market sizes
  • Market trends
  • Leading manufacturers
  • Consumer trends
  • Sales forecasts

This unique level of coverage ensure that your R&D, category management and marketing teams have both an holistic understanding of the sector and a valuable insight into local sector trends and consumer habits. This research is relevant at any level of the decision making process, whether it be the initial developmental stages or the later brand building exercises.

Should you wish to order more than one market report, please call the above number to discuss potential multiple-purchase discounts.

What's included

What's included

Table of contents

Table of contents

  1. Issues in the Market

      • Definition
        • Consumer research
          • Abbreviations
          • Market in Brief

            • Slow growth
              • Wet shaving hardware the largest market
                • High concentration
                  • Mass-market leads distribution
                    • Future
                    • Internal Market Environment

                      • Key points
                        • Seasonal sales
                          • Fashion trends support sales
                            • Innovation
                              • New technology
                              • Broader Market Environment

                                • Key points
                                  • Ageing consumers
                                    • Figure 1: Trends in Italian population, by age, 2003-13
                                  • Rise in female employment
                                    • Figure 2: Trends in Italian employment, 2002-07
                                  • Consumer expenditure
                                    • Figure 3: Trends in Italian PDI (at constant prices), consumer expenditure and GDP (at current prices), 2004-14
                                • Who’s Innovating?

                                  • Key points
                                    • Figure 4: Percentage of new product launches, by country, 2006-09
                                    • Figure 5: Percentage of new product launches, Italy, by category, 2006-09
                                    • Figure 6: Percentage of new product launches, Italy, by manufacturer, 2006-09
                                  • NPD trends
                                    • Figure 7: New product launches, Italy, by claim, 2006-09
                                • Market Size and Forecast

                                  • Key points
                                    • Figure 8: Italian retail value sales of shaving products and depilatories, at current and constant prices, 2004-14
                                    • Figure 9: Italian retail value sales of shaving products and depilatories, by type, 2007-09
                                    • Figure 10: Italian retail value sales of shaving products and depilatories, by type, 2007-09
                                  • The future
                                    • Factors used in the forecast
                                    • Segment Performance

                                      • Key points
                                        • Shaving preparations and depilatories
                                          • Figure 11: Italian retail value sales of shaving preparations and other hair removal products for women, at current and constant prices, 2004-14
                                          • Figure 12: Italian retail value sales of shaving preparations, by type, 2007-09
                                          • Figure 13: Italian retail value sales of shaving preparations for men, by type, 2007-09
                                          • Figure 14: Italian retail value sales of shaving preparations and other hair removal products for women, by type, 2007-09
                                        • Wet shaving hardware
                                          • Figure 15: Italian retail value sales of wet shaving hardware, at current and constant prices, 2004-14
                                          • Figure 16: Italian retail value sales of wet shaving hardware, by type, 2007-09
                                          • Figure 17: Italian retail value sales of wet shaving hardware for men, by type, 2007-09
                                          • Figure 18: Italian retail value sales of wet shaving hardware for women*, by type, 2007-09
                                        • Electric hardware
                                          • Figure 19: Italian retail value sales of electric hardware, at current and constant prices, 2004-14
                                          • Figure 20: Italian retail value sales of electric hardware, by type, 2007-09
                                      • Market Share

                                        • Key points
                                          • Wet shaving hardware
                                            • Figure 21: Manufacturers’ value shares of wet shaving hardware for men, 2007-09
                                          • Shaving preparations
                                            • Figure 22: Brands’ value shares of shaving preparations for men, 2007-09
                                            • Figure 23: Manufacturers’ value shares of shaving preparations and other hair removal products for women, 2007-09
                                          • Electric hardware
                                          • Companies and Products

                                            • Gillette
                                              • Wilkinson Sword
                                                • BIC
                                                  • Reckitt Benckiser
                                                    • Philips
                                                      • Braun
                                                      • Channels to Market

                                                        • Key points
                                                          • Figure 24: Italian retail value sales of shaving preparations, by outlet type, 2007-09
                                                          • Figure 25: Italian retail value sales of wet shaving hardware, by outlet type, 2007-09
                                                        • Electric hardware

                                                        About the report

                                                        This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                        • The Consumer

                                                          What They Want. Why They Want It.

                                                        • The Competitors

                                                          Who’s Winning. How To Stay Ahead.

                                                        • The Market

                                                          Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                        • The Innovations

                                                          New Ideas. New Products. New Potential.

                                                        • The Opportunities

                                                          Where The White Space Is. How To Make It Yours.

                                                        • The Trends

                                                          What’s Shaping Demand – Today And Tomorrow.

                                                        Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                        Trusted by companies. Big and small.

                                                        • bell
                                                        • boots
                                                        • google
                                                        • samsung
                                                        • allianz
                                                        • kelloggs
                                                        • walgreens
                                                        • redbull
                                                        • unilever
                                                        • Harvard
                                                        • pinterest
                                                        • new-york-time