Shopping for Beauty Products - US - December 2013
- Related Reports
- beauty, personal goods and toiletries
- December 2013
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“For most consumers, beauty products shopping is fairly routine. Most buy beauty products to replace items that they use regularly and choose mass merchandisers and drug stores to do their shopping. While they are loyal to retailers and products, there is somewhat of an interest to try new products. Retailers need to offer incentives to encourage purchasing of new products as well as make the shopping process more exciting for beauty buyers.”
– Ali Lipson, Senior Retail & Apparel Analyst
This report will look at the following areas:
Total retail sales of beauty products in the US reached $37 billion in 2013, an increase of nearly 3% from 2012. Consumers’ routine purchase of many items in the beauty category as well as the increased numbers of key demographic groups—namely women and Hispanics—have helped support this growth. Furthermore, online and mobile shopping has made access to beauty products easier and allowed for greater convenience when shopping for beauty products.
This report focuses on the shopping experience for beauty products and offers sales trends and profiles of major retail players in the US beauty market, as well as a detailed exploration of consumers’ attitudes, usage, and shopping behaviors in this category.
This report builds on the analysis presented in Mintel’s Beauty Retailing—US, April 2011 and March 2010 as well as Beauty Online—US, December 2012.
This report looks at the entire retail experience where shopping for items in the beauty category are concerned. The primary focus will be based on the results of Mintel’s exclusive consumer research and focuses on the retail experience rather than specific products.
For the purposes of this report, Mintel defines the beauty category to include the following: color cosmetics, facial skincare, body care, haircare, nail care, women’s fragrances, men’s fragrances, hair accessories, and beauty appliances (hair and skin).
For detailed category information, including sales data and manufacturer/brand activity, consult Mintel’s full library of beauty and personal care titles. Mintel offers a range of more specific reports covering individual segments of the beauty market that provide more detail on each segment. Publications in 2013 are:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.