Shopping for Beauty Products - US - December 2013
“For most consumers, beauty products shopping is fairly routine. Most buy beauty products to replace items that they use regularly and choose mass merchandisers and drug stores to do their shopping. While they are loyal to retailers and products, there is somewhat of an interest to try new products. Retailers need to offer incentives to encourage purchasing of new products as well as make the shopping process more exciting for beauty buyers.”
– Ali Lipson, Senior Retail & Apparel Analyst
This report will look at the following areas:
- Where are the growth areas for the beauty products market?
- Helping consumers focus on their retail options
- Understanding how people shop for beauty products
- How to encourage people to buy beauty products more often
Total retail sales of beauty products in the US reached $37 billion in 2013, an increase of nearly 3% from 2012. Consumers’ routine purchase of many items in the beauty category as well as the increased numbers of key demographic groups—namely women and Hispanics—have helped support this growth. Furthermore, online and mobile shopping has made access to beauty products easier and allowed for greater convenience when shopping for beauty products.
This report focuses on the shopping experience for beauty products and offers sales trends and profiles of major retail players in the US beauty market, as well as a detailed exploration of consumers’ attitudes, usage, and shopping behaviors in this category.
This report builds on the analysis presented in Mintel’s Beauty Retailing—US, April 2011 and March 2010 as well as Beauty Online—US, December 2012.
This report looks at the entire retail experience where shopping for items in the beauty category are concerned. The primary focus will be based on the results of Mintel’s exclusive consumer research and focuses on the retail experience rather than specific products.
For the purposes of this report, Mintel defines the beauty category to include the following: color cosmetics, facial skincare, body care, haircare, nail care, women’s fragrances, men’s fragrances, hair accessories, and beauty appliances (hair and skin).
For detailed category information, including sales data and manufacturer/brand activity, consult Mintel’s full library of beauty and personal care titles. Mintel offers a range of more specific reports covering individual segments of the beauty market that provide more detail on each segment. Publications in 2013 are:
- Nail Color and Care—US, January 2013
- Soap, Bath and Shower Products—US, March 2013
- Shampoo, Conditioners and Styling Products—US, April 2013
- Facial Skincare—US, May 2013
- Body Care—US, June 2013
- Color Cosmetics—US, July 2013
- Fragrances—US, September 2013
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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