Shopping for Childrens Clothing - US - November 2010
Estimated to be $43 billion in 2010, the children’s clothing market has faced challenges since 2006 due largely to the continuing economic crisis. As the downturn has compelled families to economize and reduce spending on children’s clothing, manufacturers and retailers alike have responded with a new approach to enticing consumers to spend their hard-earned money, by luring them through exclusive deals on social networking venues such as Facebook and Twitter, for example. However, this particular market has fared better than most, and so Mintel expects a leveling out of sales, albeit showing a decline when adjusted for inflation, as the country slowly emerges from the prolonged economic downturn.
In addition to examining the ways consumers, suppliers and retailers are dealing with the economic crisis, this report also looks at the following:
- How social media and networking is changing the landscape of how consumers shop for goods, particularly clothing
- The impact of the growing Hispanic population and their shopping habits for the children’s clothing market, as a force for increased sales
- How the economic slowdown is not having the devastating impact on children’s clothing that is being witnessed in other markets
- How retailers are reaching out to consumers with innovations and new ideas, and which ones appear to have longevity
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