Shopping for Home Décor - US - June 2016
Home décor is a $38+ billion industry, according to 2015 consumer expenditure data, and is forecasted for continued growth through 2021 when sales should reach $45.8 billion, 19% above this year’s estimates. Most purchasing occurs in-store, but growth is coming from online channels as more and more consumers are lured by the convenience of online shopping. Traditional home furnishings retailers do need to be more aggressive at protecting their territories though, as other channels that sell home décor – particularly those of a value orientation – are making serious inroads.
This report examines the following issues:
- Outlook positive for home décor market
- Competition for share of wallet is getting intense
- Growth is coming from online, with Millennials leading the charge
The purpose of this Report is to identify behaviors and preferences among consumers when shopping for home décor items. The analysis in this Report covers the following categories:
- Picture frames
- Decorative bowls
- Wall art
- Lamps/lighting (table lamps, floor lamps, lanterns)
- Decorative pillows/throw blankets
- Fake/silk flowers or plants
- Holiday/seasonal décor
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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