Shopping for Household Care Products - US - August 2019
"The routine nature of shopping for household care products remains a challenge for category competitors, with cost, convenience and brand still dictating purchases. Yet younger shoppers express a willingness to try new products, particularly those that meet their natural and eco-friendly interests. While the majority of household care purchases still happen in-store, consumers continue to slowly migrate online for research and purchases, which opens opportunities for brands to get in front of and engage consumers."
- Rebecca Cullen, Household Care Analyst
This report will look at the following areas:
- Price, routine guides purchases
- Brands challenged to encourage increased spend
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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