Shopping for Household Care Products - US - July 2015
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Long after the official end of the recession, getting the lowest price remains a key objective of household care product shoppers. This interest in savings, along with retailers’ and manufacturers’ willingness to play into it with discounts and promotions, helps to explain why most major household care categories have experienced little or no sales growth in recent years. For category competitors looking for growth, a key challenge is to encourage consumers to think about more than just price when shopping for household care products.
This report looks at the following areas:
This report examines consumer attitudes and behaviors toward shopping for household care products, focusing primarily on:
Household paper products
Home laundry products
Household surface cleaners
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This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.