Shopping for Jeans - US - October 2012
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“The jeans market is likely to experience growth as many consumers consider jeans a staple of their wardrobes and buy frequently for replenishment. New styles and the expansion of colored denim have created more product offerings in this category. Furthermore, jeans are increasingly considered acceptable attire in many situations including special occasions where more formal attire may previously have been worn, including many workplaces. These factors are likely to continue to support demand for jeans and generate renewed interest in the category.”
– Ali Lipson, Senior Retail & Apparel Analyst
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What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
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Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.