Shopping for Plus Size Teens and Women's Clothing - US - November 2011
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Due to the staggering levels of overweight and obese Americans, there is a significant amount of the population requiring sizes larger than what is typically considered standard. As a result, there is strong demand for plus size clothing. However, it is still considered a niche market in the U.S. as overweight Americans are less likely than average to spend, and spend at lower levels on clothing. As more consumers become aware of the health risks associated with being overweight or obese, there is a movement to encourage Americans to shift away from this state of being toward a healthier lifestyle. But, a decrease in the number of overweight people in the U.S. is likely to be a very long term trend, and it's doubtful that it will negatively impact this market in the near term.
This report closely examines the variety of factors impacting the plus size teens and women’s’ clothing sector, most notably the prevalence of overweight and obese women in the U.S.
Some of the key issues covered in this report include:
This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:
What They Want. Why They Want It.
Who’s Winning. How To Stay Ahead.
Size, Segments, Shares And Forecasts: How It All Adds Up.
New Ideas. New Products. New Potential.
Where The White Space Is. How To Make It Yours.
What’s Shaping Demand – Today And Tomorrow.