Shopping for Plus Size Teens' and Women's Clothing - US - November 2012
“The plus size teens’ and women’s clothing market will continue to be a significant part of the overall clothing market, due to the sheer number of obese and overweight women and teenage girls. However, there are fewer choices for clothing in this category compared to those in standard sizes, which often discourages women and teens from shopping for clothing in this category more often. Furthermore, health and fitness initiatives aimed at combating obesity may ultimately result in decreased demand for plus size clothing as women and teens begin to make lifestyle changes and eventually move out of the category.”
– Ali Lipson, Senior Retail & Apparel Analyst
Some questions answered in this report include:
- How is the obesity epidemic impacting the market for plus size clothing?
- Will the growing Hispanic population drive growth of plus size clothing?
- Will health and fitness initiatives impact the plus size clothing market?
- How can retailers improve the shopping experience for plus size teens and women?
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