Short and City Breaks - UK - July 2016
“There was strong growth in the short breaks market in 2015 and the first half of 2016, especially in the overseas segment. However, following the Brexit result, further rapid growth is in doubt. Despite uncertainty, there is still an opportunity to promote domestic trips, as well as promoting cheaper European destinations for consumers wishing to escape the news of economic doom and gloom.”
- Fergal McGivney, Travel and Technology Analyst
This report looks at the following areas:
- Brexit result likely to curb outbound travel but opportunities still exist
- Solo travel for singles in the winter months
This Report examines short breaks taken by UK residents, both within the UK and overseas. For this Report, the term ‘short break’ means a pure leisure holiday of between one and three nights. It also forecasts how the market will perform over the next five years. It explores the challenges and opportunities that operators will face in 2016/17, investigates the core drivers behind changes in the market and highlights some key innovations. The consumer section of the Report examines short break destinations, reasons for not taking a short break, when people go on them and various attitudes towards short holidays.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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