Short and City Breaks - UK - July 2019
Covered in this report
Short and city breaks refer to overnight trips of one to three nights made for leisure purposes. Short breaks for the purpose of visiting friends and family, business or other purposes are excluded. Data on the size of the domestic market is for Great Britain rather than the United Kingdom (ie Northern Ireland is not included), sourced from GBTS (Great Britain Tourism Survey). Data for the overseas market is for the United Kingdom, sourced from IPS (International Passenger Survey).
“The trend in short breaks is leaning towards high-intensity breaks, built around eye-catching experiences where the experience itself is the central element. Short breaks are an ideal way for tourist boards and travel brands to diversify their product offering and attract people to a wider variety of new holiday types.”
– John Worthington, Senior Analyst
This report will look at the following areas:
- Alternative bucket-lists
- Micro-break opportunities
- Wellness craze
- Multi-event breaks
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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